JUNIOR LEVEL

Describe a situation where you had to convince someone to try a product or service.

Sample answer to the question

I once had to convince a friend to try a new restaurant that had just opened in town. I knew that my friend had some reservations about trying new places, so I had to come up with a strategy to persuade him. I started by telling him about the positive reviews the restaurant had received online and how the menu featured his favorite cuisine. I also mentioned that they had a special promotion going on where they were offering a discount for the first week. To seal the deal, I offered to go with him and assured him that if he didn't like it, we could leave and try somewhere else. He eventually agreed and we had a great time at the restaurant.

A more solid answer

In my previous role as a Brand Ambassador for a consumer electronics company, I had to convince customers to try our latest product. One particular challenge was when I had to promote a new model of smartphones to a group of tech-savvy individuals. To attract their attention, I highlighted the advanced features and functionalities of the device that were specifically tailored to their needs. I also emphasized the competitive pricing and exclusive discounts available for a limited time. To build trust and credibility, I shared positive customer reviews and testimonials. Additionally, I organized hands-on demonstrations where they could try the product themselves and experience its capabilities firsthand. Through effective communication and persuasive techniques, I successfully convinced many of them to give our product a try.

Why this is a more solid answer:

The solid answer provides a specific situation where the candidate successfully convinced customers to try a product. It demonstrates strong interpersonal and communication skills, as well as knowledge of marketing principles and customer engagement tactics. However, it could further improve by mentioning the ability to work independently as well as part of a team.

An exceptional answer

During my time as a Junior Brand Ambassador for a leading health and wellness brand, I was tasked with promoting a new line of organic skincare products. To convince potential customers to try the products, I conducted extensive research to understand their skincare concerns and preferences. Armed with this knowledge, I developed personalized recommendations and highlighted the key benefits of the products, such as natural ingredients and cruelty-free manufacturing. To engage with customers, I organized interactive skincare workshops where participants could try the products and learn about proper skincare routines. I also leveraged my social media proficiency to create informative and engaging content, including product reviews and demonstrations. Through my efforts, I not only convinced numerous customers to try the products but also built long-term relationships, as they continued to purchase and recommend the brand to others.

Why this is an exceptional answer:

The exceptional answer goes above and beyond by showcasing a comprehensive understanding of the role's requirements. It demonstrates strong interpersonal and communication skills, marketing knowledge, customer engagement tactics, self-motivation, and social media proficiency. The candidate also highlights their ability to build relationships and foster customer loyalty. The answer provides specific examples and outcomes, showcasing the candidate's effectiveness in convincing someone to try a product or service.

How to prepare for this question

Research the product or service thoroughly to understand its features, benefits, and target audience.
Identify potential objections or concerns that customers may have and prepare persuasive responses.
Practice effective communication techniques, such as active listening and clear articulation of key selling points.
Develop a compelling pitch that highlights the unique value proposition of the product or service.
Utilize social media platforms to create engaging content and reach a wider audience.
Stay updated on industry trends and competitors' marketing activities to better position the product/service.

What interviewers are evaluating

Interpersonal Skills
Communication Skills
Marketing Knowledge
Customer Engagement
Self-Motivation
Social Media Proficiency