Describe a project or initiative you led to improve the visitor experience at a zoo.

Sample answer to the question

One project I led to improve the visitor experience at a zoo was the creation of a new interactive exhibit. We wanted to provide visitors with a hands-on experience and educate them about animal conservation. I worked with a team of designers, architects, and animal experts to develop the concept for the exhibit. We created a simulated rainforest environment where visitors could walk through and interact with different species of animals. We installed touch screens with information about each species and their conservation status. The exhibit was a huge success and received positive feedback from visitors.

A more solid answer

One project I led to improve the visitor experience at a zoo was the development of a mobile app. We wanted to provide visitors with a more interactive and informative experience during their visit. I assembled a team of developers and designers to create the app, which included features like interactive maps, animal information, and virtual tours. We conducted user testing and incorporated visitor feedback to continually improve the app. Additionally, we partnered with local schools to promote the app as an educational tool. The app increased visitor engagement and satisfaction, and also helped us gather data on visitor preferences and behavior which informed future planning and decision-making.

Why this is a more solid answer:

The solid answer provides more specific details about the project, including the use of technology, user testing, and community partnerships. It also highlights the candidate's leadership, strategic planning, and decision-making skills. However, it could still be improved by mentioning any budgeting considerations and the candidate's role in managing the team and project.

An exceptional answer

One project I led to improve the visitor experience at a zoo was the redesign of the zoo's entrance and ticketing area. We wanted to create a more welcoming and efficient experience for visitors. I conducted market research and visitor surveys to understand their needs and preferences. Based on the feedback, we redesigned the entrance with wider pathways and improved signage for better wayfinding. We also implemented a digital ticketing system to reduce wait times. To enhance the visitor experience, we added themed seating areas and interactive displays with information about the zoo's conservation efforts. The project involved coordinating with architects, contractors, and staff to ensure a smooth transition during construction. As a result of the redesign, visitor satisfaction increased by 20% and we saw a 15% increase in ticket sales.

Why this is an exceptional answer:

The exceptional answer includes specific details about the project's impact on visitor satisfaction and ticket sales. It also demonstrates the candidate's skills in market research, project coordination, and leading a team. However, it could be further enhanced by mentioning any budgeting considerations and how the project aligns with their passion for animal welfare and conservation.

How to prepare for this question

Research recent trends in zoo visitor experience and identify successful projects or initiatives from other zoos.
Think about your previous experiences and projects that involved improving customer or visitor experience in other settings.
Consider how your strategic planning, decision-making, and leadership skills can be applied to the project you describe.
Highlight any budgeting, financial management, or fundraising experience you have that could be relevant to the project.

What interviewers are evaluating

Strategic planning and business acumen
Team leadership and staff management
Problem-solving and decision-making
Passion for animal welfare and conservation