INTERMEDIATE LEVEL

Can you describe a time when you had to solve a creative problem effectively?

Sample answer to the question

Sure, I can describe a time when I had to solve a creative problem effectively. In my previous role as a Product Designer at XYZ Company, we were tasked with designing a new mobile app for our client. The challenge was to create a user-friendly and visually appealing interface that would stand out in a crowded market. To solve this problem, I conducted thorough user research to understand the target audience's needs and preferences. Based on the insights gathered, I created wireframes and prototypes using tools like Sketch and InVision. I then collaborated closely with the development team to ensure the seamless implementation of the designs. The end result was a highly intuitive and visually stunning app that received positive feedback from both users and stakeholders.

A more solid answer

Absolutely! Let me elaborate on a time when I faced a creative problem and found an effective solution. During my tenure as a Product Designer at XYZ Company, I was assigned the task of redesigning the checkout process for an e-commerce website. The existing process was cumbersome and resulted in a high cart abandonment rate. To tackle this challenge, I first conducted user interviews and analyzed the data to identify pain points and areas of improvement. Based on the insights gathered, I developed a creative solution that involved simplifying the checkout flow, adding progress indicators, and implementing a one-click payment option. I created interactive prototypes using Axure and conducted usability testing to gather feedback and make iterative improvements. The redesigned checkout process resulted in a significant decrease in cart abandonment rate, leading to a boost in sales and improved user satisfaction.

Why this is a more solid answer:

The solid answer expands on the basic answer by providing more details about the specific problem faced and the steps taken to solve it. It also highlights the impact of the solution on business metrics and user satisfaction. The answer demonstrates the candidate's ability to think creatively and apply problem-solving skills effectively.

An exceptional answer

Certainly! Let me share with you an exceptional example of how I tackled a creative problem. In my previous role at ABC Company, we were working on designing a mobile app for a fitness startup. The challenge was to create a unique and engaging user experience that would motivate users to achieve their fitness goals. To address this, I adopted a user-centered design approach. I conducted in-depth user research, including shadowing gym-goers, interviewing personal trainers, and analyzing competitor apps. This research revealed an opportunity to integrate social features into the app to foster a sense of community and accountability. Drawing inspiration from popular social platforms, I designed a feature that allowed users to create profiles, connect with friends, and join challenges. I also incorporated gamification elements such as badges and leaderboards to incentivize user engagement. The outcome was a highly successful app that not only helped users stay motivated but also garnered a strong user base and positive media attention.

Why this is an exceptional answer:

The exceptional answer goes above and beyond by providing a detailed account of the creative problem faced and the candidate's strategic approach to solving it. It showcases the candidate's ability to innovate and think outside the box. The exceptional answer also highlights the candidate's understanding of user-centered design principles and their impact on user engagement and business success.

How to prepare for this question

Reflect on past experiences where you had to solve a creative problem effectively. Think about the specific challenges you encountered, the steps you took to address them, and the outcomes that were achieved. Be prepared to provide detailed examples during the interview.
Highlight the tools and techniques you used to solve the problem creatively. This could include software, prototyping tools, or research methods.
Emphasize the impact of your creative solution on business metrics or user satisfaction. Quantify the results if possible.
Demonstrate your ability to think critically and outside the box by discussing unique or innovative approaches you took to solve the problem.
Consider how your problem-solving skills align with the requirements of the Product Designer role, such as the ability to balance aesthetics and functionality and create seamless user experiences.
Practice articulating your creative problem-solving process clearly and concisely to effectively communicate your skills during the interview.

What interviewers are evaluating

Problem-solving
Creativity