Tell us about a time when you had to creatively think outside the box to achieve a successful influencer marketing outcome.

In my previous role as a Social Media Coordinator, I had to think outside the box to achieve a successful influencer marketing outcome. We were working on a campaign for a new beauty product, and we wanted to reach a younger audience. I did some research and found a rising TikTok star who had a large following of Gen Z viewers. I reached out to her and pitched the idea of creating a series of fun and entertaining TikTok videos featuring our product. She loved the concept and agreed to collaborate with us. We worked closely together to brainstorm ideas and develop content that would resonate with her audience. The videos turned out to be a huge hit and generated a lot of buzz for our brand. The campaign was a great success, and we saw a significant increase in brand awareness and product sales.

In my previous role as a Social Media Coordinator, I had the opportunity to work on a campaign that required creative thinking to achieve a successful influencer marketing outcome. The goal was to promote a new lifestyle app targeting young professionals. To reach our target audience effectively, we decided to collaborate with micro-influencers who had a strong presence on Instagram and were known for their expertise in productivity and time management. Instead of simply asking them to promote the app on their profiles, we wanted to create engaging and informative content that would provide value to their followers. I conducted extensive research to find unique angles and topics related to productivity, and then collaborated with the influencers to develop customized content that showcased the app's features in a compelling way. The result was a series of Instagram posts and stories that not only promoted the app but also provided actionable tips and advice to the audience. This approach helped us build credibility, increase engagement, and drive downloads of the app. Overall, the campaign was a success, and we surpassed our targets for user acquisition and engagement.

During my time as a Social Media Manager, I was tasked with creating an influencer marketing campaign for a tech startup. The goal was to generate buzz and increase downloads for their new mobile app targeting gamers. To think outside the box, I decided to tap into the gaming community on Twitch, a streaming platform popular among gamers. Instead of working with traditional influencers, I identified up-and-coming Twitch streamers who had dedicated fan bases but hadn't yet signed exclusive contracts with big brands. I reached out to them personally, offering them exclusive access to the app features and the opportunity to host live gameplay sessions with their followers. This partnership allowed us to engage directly with the gaming community and leverage the streamers' authenticity and influence. We also created custom emotes and banners for the streamers to use during their streams, which helped to increase brand visibility. The campaign was a massive success, with thousands of downloads and an influx of positive reviews. The creative approach of targeting Twitch streamers who were not yet mainstream allowed us to make a significant impact within the gaming community and establish a strong brand presence for the startup.