Tell me about a design project where you had to think outside the box.
Graphic Designer Interview Questions
Sample answer to the question
In my previous role as a graphic designer, I had the opportunity to work on a design project where I had to think outside the box. The client wanted a unique and eye-catching design for their product packaging. Instead of going with the traditional rectangular box, I came up with the idea of using a triangular shape. This not only made the packaging stand out on the shelves but also aligned with the brand's identity of innovation and creativity. I conducted extensive research on the structural integrity and production feasibility of the triangular packaging and worked closely with the production team to ensure a seamless execution. The final result exceeded the client's expectations, and the product gained significant attention in the market.
A more solid answer
During my time as a graphic designer, I was tasked with creating a promotional campaign for a new line of luxury watches. The challenge was to come up with a design that would not only appeal to the target audience but also differentiate the brand from its competitors. I decided to think outside the box and combine elements of traditional watch design with futuristic and abstract concepts. I experimented with unique color combinations, typography styles, and visual effects. To ensure the campaign's success, I conducted extensive market research and gathered feedback from focus groups. The final result was a visually stunning campaign that captured the essence of the brand and successfully attracted the attention of the target audience.
Why this is a more solid answer:
The solid answer provides specific details about the design project, including the challenge faced, the candidate's creative approach, and the research and feedback gathering process. However, it lacks details about the candidate's problem-solving skills in overcoming any obstacles during the project.
An exceptional answer
As a graphic designer, I was given the task of designing a logo for a startup company that aimed to revolutionize the way people shop online. The client wanted a logo that would represent their innovative and forward-thinking approach. Instead of using cliché symbols like shopping carts or price tags, I decided to think outside the box and come up with something truly unique. After extensive brainstorming and sketching, I developed a concept that incorporated abstract shapes representing the connection between the digital and physical worlds. I used bold and vibrant colors to capture attention and create a sense of excitement. The logo not only reflected the client's vision but also set them apart from their competitors. It received overwhelmingly positive feedback from the client and helped establish a strong brand identity for the company.
Why this is an exceptional answer:
The exceptional answer goes beyond the solid answer by providing more specific details about the design process, including the brainstorming and sketching stages. It also highlights the impact of the logo on the client's brand identity and the positive feedback received. However, it could further improve by including an example of a problem or obstacle that the candidate faced during the project and how they creatively solved it.
How to prepare for this question
- Prepare examples of design projects where you had to think outside the box, focusing on the specific challenges and creative solutions.
- Highlight your problem-solving skills and critical thinking abilities in your past work experiences.
- Demonstrate your ability to conduct research and gather feedback in order to make informed design decisions.
- Discuss any experience with experimental or unconventional design techniques or concepts.
- Emphasize your attention to detail and how it contributes to your ability to think outside the box.
What interviewers are evaluating
- Creativity and artistic ability
- Problem-solving and critical thinking
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